A new listing launch clean is the one-time, top-to-bottom clean Tampa STR Cleaning runs before a property's first guest — cabinet interiors, baseboards, appliance interiors, window tracks and light fixtures — booked and scoped separately from the recurring turnover that takes over once the calendar starts filling with bookings.
A launch clean isn't a bigger version of a turnover — it's a different job with a different scope, done once, before the first booking rather than between every stay. Cabinet interiors, baseboards, ceiling fan blades, window tracks and appliance interiors — the surfaces nobody's touched since the last renovation or the last tenant — get the pass a standard turnover was never built to include.
Most of these bookings land during the run-up to a listing going live, while photos are being scheduled and the calendar is still empty, so timing it against the photographer and the furniture delivery matters more than timing it against a guest checkout.
What does a launch clean cover that a turnover doesn't?
Scope is the whole difference. A turnover resets a property between guests who were mostly careful with it; a launch clean accounts for renovation dust, moving boxes, or a long vacancy that a normal cleaning pass never has to deal with.
- Inside cabinets and drawers, not just wiped fronts
- Baseboards, window tracks and screens
- Appliance interiors — oven, fridge, dishwasher
- Light fixtures and ceiling fan blades
How is it priced differently from a scheduled turnover?
Other Tampa cleaners typically publish standard turnover rates in the rough $75–$225 range, and a launch clean falls outside that because the scope — cabinet interiors, appliance interiors, baseboards — is closer to a move-in deep clean than a between-guest reset. Tampa STR Cleaning quotes a launch clean after seeing the property rather than off a turnover rate card, since a freshly renovated condo and a decade-furnished rental need very different amounts of time.
When should it be booked?
Book it after furniture and staging are in place but before the listing photos are shot — cleaning around moving boxes or drop cloths just means doing part of the job twice. Tampa STR Cleaning takes launch-clean bookings Monday through Saturday, so a Sunday photo shoot needs the clean finished by Saturday close.
That first-impression pass matters for reviews, too — Tampa STR Cleaning's own rating sits at 4.9 across 37 Google reviews, and a launch clean is the one guest-facing clean that sets the tone before any reviews of the property itself start coming in.
Do you handle the launch clean and then the regular turnovers after that?
Yes — the launch clean is a one-time booking to get the property guest-ready, and Tampa STR Cleaning picks up the recurring turnover schedule once bookings start coming in. They're quoted and scheduled separately because the scope is different.
How far in advance should I book it?
As soon as a photo date is set, since the clean needs to happen after staging but before the shoot. Tampa STR Cleaning's hours run Monday through Saturday, so a Sunday shoot means the clean has to land by Saturday close.
Does the launch clean include the pool deck, lanai or patio furniture?
Not automatically — that depends on what the property has and gets scoped at the walkthrough rather than assumed from a checklist. Say what outdoor space the listing includes when booking so it's priced in up front.